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Your data is exploding
In volume, velocity, and value. Whether this Data Gravity is a challenge or an opportunity depends on your strategy and data center partner.
Seize the unrealized opportunity of the data economy
As enterprises undergo digital transformation and adopt emerging technologies like Artificial Intelligence (AI), IoT, and autonomous vehicles, more and more data is created. The World Economic Forum estimates $100 trillion of incremental GDP could be secured through digital transformation.*
As the shift from physical to digital to data economy occurs, multi-national companies are well positioned to address the $100 trillion value opportunity.
Not only is data growing, but there is also a shift in how data is created, processed, stored, and exchanged. This impacts business strategy, customer experience, and infrastructure. To keep up, enterprises require a data-centric architecture to seize the opportunity at hand. This is the unrealized opportunity of the data economy.
* World Economic Forum. $100 Trillion by 2025: the Digital Dividend for Society and Business, January 2016.
Key takeaways from IT leaders
The 2024 Global Data Insights Survey shares insights from thousands of executives on tackling Data Gravity and leveraging AI for success.
Learn how leaders strategize, plan, and execute data-first initiatives to overcome Data Gravity's challenges and drive AI-powered innovation.
Global perspectives on AI and infrastructure
Across the Americas, Europe, and Asia-Pacific, IT leaders are addressing unique challenges to unlock AI's potential. Learn how different regions are adapting infrastructure, sustainability, and data strategies to stay ahead in the evolving AI landscape.
We understand your Data Gravity challenges
The increase in enterprise data creation compounded by data localization, regulation, and sovereignty creates a challenge for multi-national companies, cloud providers, and network providers.
The Data Gravity Index™ 2.0 quantifies and predicts the intensity of Data Gravity and the incremental capacity needed for businesses to make strategic decisions to enable performant, compliant, and resilient service delivery.
1.2M
1.2 million exabytes of enterprise data
will be created in the next three years
93%
93% of data created
outside of public cloud in the next three
years
Download the report 
"Data creation is multiplying at all business points of presence, and the way it drives value is through secure and efficient data exchange."
Data is becoming the
critical business agenda
Data creation is multiplying at all points of business presence—1.5 GB/second by 2024.
Business leaders identify the top three value drivers for data-driven insights to be customer experience, data location strategy, and new digital products or services.
Users and data are growing exponentially, and integration of the data to inform business insights requires a secure ecosystem of providers and business partners.
62% of companies with $1B+ revenues have 50+ locations and/or colocation sites.
Business leaders identified their top considerations to unlock value from data by 2024 as improving data infrastructure, upskilling data capabilities, and investing in AI/Machine Learning tech.
Address your Data Gravity challenges with Pervasive Datacenter Architecture (PDx®)
This proven methodology brings the users, networks, systems, and controls to the data, removing barriers of Data Gravity and creating centers of data exchange to scale digital business.
Scale your digital
business with
PlatformDIGITAL®
A global platform with local expertise. PlatformDIGITAL® supports your global footprints with multi-tenant data center coverage, capacity, connectivity, and control.
Unlock future growth utilizing Data Gravity insights
Optimize global data exchange with the PlatformDIGITAL® Map Kit and a consultation
